The Keynote

Wednesday, 9 March 2005

I arrived at the Intercontinental at 9:45am after a short taxi ride from where we were staying. The hotel is a colonial style establishment with an impressive fa├žade. The venue was smaller than MAX 2004 at Suntec city last year, but the turn out was about the same.

I saw a few familiar faces, Greg Rewis and Titu. I also met a former colleague, Naomi Hasegawa, previously we worked together at Catcha. She's now a multimedia specialist with a subsidiary of Astro and has departed from being hands-on with development (moved up to consultant). She brought along two developers with her for the conference.

The keynote for this year's conference reemphasized Macromedia's direction last year, "User Experience Matters". Which I felt was still very relevant. This year, the message was even clearer and more focused on user-centric applications and experiences. Simplicity is the new buzzword, and Macromedia is poised to deliver the technology and the education necessary to realize this vision.

The rest of the morning was an overview of Flash MX 2004's capabilities, ActionScript 2's features and Flash Video. I'm looking forward to the track after lunch, which will touch on what to expect from Macromedia in the near future with Flash.

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