Things That Can Go Wrong With Printing

Saturday, 21 October 2006

We are in the process of printing out some material for our upcoming fund launch, and in the past 2 days we've run into quite a number of roadblocks related to the pre-publishing stage of the process. In my layman's capacity, I'll try to list down the pitfalls we faced and possible ways of dealing with them. The list is by no means exhaustive, and I'm sure will grow as we gain more experience in this.

The layout runs
It's a common occurence when text is converted from one file type to another, e.g. from a Word to a PDF file. The problem can be compounded when a client is using a different version of a programme from the printers themselves. Ascertaining programme versions beforehand would be handy, but otherwise allocating 2 working days to sort through this mess would be prudent. Also if possible, whichever party that is preparing the colour separation films should be told not to produce them until the copy is well and truly combed through for copy errors and layour issues. Redoing films to make up for mistakes is costly, and we've experienced that for ourselves.

Fonts don't display correctly
A sure way to counter this is to provide all the font files along with the document you send to the printer. If you're using Microsoft Word for your word processing, attach its *.ttf file ("True Type Font") for good measure.

Not setting your paper size
A very commonly overlooked aspect of pre-publishing for the uninitiated. I asked the printer to quote for printing an A4-sized prospectus for us, but our Word document had its size set to "letter", which measured 8.5" x 11". The end result is obvious--so make sure you go into the page setup option in your word processor and set the paper size you require.

One Comment

#1Gravatar imagekOtAk says:

the publishing industry is more complicated than it seems. i myselft was having some dilemma with my agency on the printing schedule of my co. annual report. hving a good servicing person is important as well… u want them to help solve problems for you, not create them.. 🙂

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